Knowledge of local markets and access to customers will become an increasingly important differentiator for vertically integrated PV manufacturers. Changing patterns of demand growth across key markets will alter the relative attractiveness of these markets. This report provides market-by-market analysis for the ten most important solar power markets through 2010 – California, China, France, Germany, Greece, Italy, Japan, Rest of North America, South Korea and Spain.

Overall, a bottom-up review of fundamental drivers of demand in key solar markets around the globe has given us conviction that prices and margins throughout the solar value chain will remain robust through 2010. This report provides the details and answers the question »Where Will All the Volume Go?«

Bottom-up analysis across 50 solar markets gives us confidence that global demand will support at least 23GW of supply at global weighted average module prices within roughly 20% of 2007 prices.

With global solar supply expected to grow to more than 23GW by 2010, serious questions have arisen about the global solar market’s ability to absorb this many modules through 2010.